Commenting on the partnership, Audi UK Director Martin Sander has said: “Chelsea offers us the broadest scope for future opportunities, and our brands are very closely aligned in terms of innovation and progressiveness or ‘Vorsprung durch Technik’ as we call it.”
“Their focus on high performance and sports science, where we are
looking to share knowledge and best practice between their top
performers and Audi elite racing drivers, demonstrates how perfectly
Chelsea’s forward-looking philosophy matches ours”.
The Champions’ League-winning London club joins an impressive and
long-standing global Audi partnership portfolio that also includes FC
Barcelona, Real Madrid, AC Milan and Bayern Munich.
Chelsea, the current FA Cup holders, are ranked as the fifth largest team in the world in terms of fan base.