Saturday, 17 April 2021

Audi Q4 e-tron and Q4 Sportback e-tron

Versatile all-rounders for everyday use that transfer the progressive design of the concept cars into series production and that can be driven locally without any emissions: The Audi Q4 e-tron and the Q4 Sportback e-tron are the first compact electric SUVs from the brand with the Four Rings. Both of them impress with a new spacious dimension in the interior and pioneering solutions when it comes to operation, display, and assist systems. The augmented reality head-up display connects the virtual and the real worlds in a totally new way. The range comprises three drive versions, spearheaded by a quattro model with a maximum output of 220 kW (299 PS)(Maximum output determined according to UN-GTR.21.) Attributes that they all share are zero local emissions driving and high ranges, charging times of around ten minutes for sufficient power to travel about 130 kilometers (80.8 mi) in ideal conditions (WLTP) and convenient charging with the e-tron Charging Service. The rear-wheel drive Q4 40 e-tron achieves a range of up to 520 kilometers (323.1 mi) in the WLTP cycle. It goes on sale in Europe in June 2021, with prices in Germany starting at EUR 41,900 – where the customer can claim a subsidy of EUR 9,000 (net). Article source:

Sunday, 11 April 2021

New arrival at Volkswagen: the Taigo is on its way!

The new Taigo is raring to go! Ahead of the model’s official European première, Volkswagen has revealed the name of its upcoming crossover model. The Taigo is a new addition to Volkswagen’s range of SUVs in the small vehicle segment. It impresses with a dynamic and emotional design. The new model also comes with a multitude of assistance systems and state-of-the-art connectivity. The wait is over for those who have been looking for a CUV (Crossover Utility Vehicle) that combines an elevated seating position with a sporty coupé silhouette. The new Taigo will be launched on the market with economical TSI engines, LED headlights as standard, a modern operating concept, a fully digital cockpit and a multitude of assist systems. The Taigo is based on the successful Nivus model from Brazil, and will be manufactured for the European market in Pamplona, Spain. The new CUV will make its début this summer and will be launched on the market at the end of 2021. Article source:

Sunday, 4 April 2021

ŠKODA AUTO Largest Showroom

ŠKODA AUTO is systematically continuing its internationalisation: In the United Arab Emirates, ŠKODA has now opened a new showroom in Dubai. It offers space for 40 vehicles over an area of 1,200 square metres, making it the Czech car manufacturer’s largest showroom in the world. The ŠKODA model portfolio on offer in the UAE now comprises six models, including the three SUV series KAMIQ, KAROQ and KODIAQ. Martin Jahn, ŠKODA AUTO Board Member for Sales and Marketing, emphasises: “We are consistently advancing our company’s internationalisation as one of the core elements of our NEXT LEVEL ŠKODA programme for the future. We are developing new markets in a targeted manner so that we can continue to grow profitably. In Dubai, we are opening the world’s largest ŠKODA showroom spanning 1,200 square metres, thus underscoring the successful global development of our brand. By expanding our presence in the United Arab Emirates, we are consolidating and strengthening our position.” In Dubai, there is space for 40 vehicles in what is now the world’s largest ŠKODA showroom. To offer customers the best possible advice, the company relies not only on the personal approach of its local employees but also on the latest digital technologies. The Czech car manufacturer’s vehicles are showcased by the local dealer Ali & Sons, with whom ŠKODA has been cooperating since 2010. In addition to the new salesroom in Dubai, existing and prospective customers of the brand now have access to a total of three dealerships, one in Abu Dhabi and one in al-Ain. The SCALA and KAMIQ model series went on sale in the UAE in 2020, and in the first quarter of this year the fourth-generation OCTAVIA and the KAROQ joined the line-up; the large SUV model KODIAQ and the ŠKODA SUPERB round off the range. This means that ŠKODA now offers six model series to meet all local customer needs. A look at the brand’s development in the market proves that ŠKODA’s characteristic spaciousness, clear design and many Simply Clever features appeal to its customers in the Persian Gulf: in 2020, the Czech carmaker was able to increase its deliveries in the United Arab Emirates by 35 per cent. Article source:

Sunday, 28 March 2021

Performance of new Golf R sets new standards

The new Golf R, which has been on the market since the start of the year, outperforms all previous Golf R models, boasting 235 kW / 320 PS and a torque of 420 newton metres. To make sure that the power is brought to the road as effectively as possible, Volkswagen’s engineers have developed a new 4MOTION all-wheel drive system with torque vectoring on the rear axle. It forms the basis for the improved vehicle handling of the Golf R, which is setting the standard in its vehicle class. The Golf R has traditionally been the most powerful model of the bestselling car. Featuring all-wheel drive and the most exclusive design and equipment, this highly dynamic car always represents the gold standard of technology within its class – the Golf class. And it’s no different this time around: the Golf R is the first Volkswagen to be launched with a new all-wheel drive system: 4MOTION with R-Performance Torque Vectoring. This system, intelligently networked via the vehicle dynamics settings, enables a new dimension of sportiness. “Our goal with the Golf R was to make its driving characteristics as neutral as possible. In other words, we want to ensure that the vehicle does not under- or oversteer – it should be as straightforward as possible to control at all times”, explains Jonas Thielebein, the engineer in charge of the Golf R. As a Volkswagen R developer, he takes particular pride in the torque vectoring system. Here, a new rear axle drive distributes the drive power not just between the front and rear axles, but also between the two rear wheels. This makes it possible to significantly increase the agility of the Golf R, particularly when cornering. “The selective wheel torque control allows you to take the car to new limits. Even at high speeds, the vehicle handling remains as neutral as possible”, Thielebein adds. The R Performance Package The Golf R can also be ordered with an optional R Performance Package, which increases the top speed to 270 km/h in this case. The R Performance Package also includes a larger, prominent rear spoiler for extra downforce on the rear axle, 19-inch wheels in the Estoril design and two additional driving profiles, “Special” (Nürburgring mode) and “Drift”. The driving profile selection can be rapidly accessed by lightly pressing the R button on the steering wheel. Two driving profiles for maximum performance Away from public roads, Drift mode opens up a whole new level of driving dynamics and further exploits the potential of torque vectoring by provoking oversteer instead of neutral vehicle handling: the maximum possible torque in this mode is available on the wheel located on the outside of the bend. The ESC in Drift mode is set to “Sport” as standard, meaning that the Golf R’s control electronics kick in at a very late stage. However, real drifts are also possible: the ESC just needs to be switched to OFF. More control for drivers In both modes of the R Performance Package, an accelerator pedal characteristic has been sensitively crafted in order to create an unfiltered sense of performance. This high degree of control is an advantage when it comes to perfect drifts on snow and ice, or on asphalt. In both Special and Drift mode, the gearbox calibration of the 420 Nm drive has been optimised in order to keep the rpm consistently high. In automatic mode, the dual clutch gearbox (DSG) thus switches up as late as possible and down as early as possible, which aids power development. For the first time since the introduction of the DSG, the gearbox will stay in manual mode in both modes if the driver has selected this. Unintentionally slipping back into automatic mode is now a thing of the past. This is something that pros like Benjamin Leuchter have been waiting for a long time. As a brand ambassador and a test and development driver at Volkswagen, Leuchter has had significant input into the development and fine-tuning of the Golf R. “My verdict is clear: the Golf R is the stand-out model in the product line! With the new all-wheel drive, which distributes the power perfectly across the wheels, and the two new driving modes, the Golf R offers a hugely fun driving experience.” Photo and video series in the Volkswagen Newsroom A wide selection of drift shots on snow and ice is available in the download area of the Volkswagen Newsroom. Additionally, the Golf R Winter Challenge can be viewed on the Volkswagen and Volkswagen R channels. In this unique video series, Benjamin Leuchter and Swiss racing driver Jasmin Preisig go head-to-head in the Golf R. Article source:

Sunday, 21 March 2021

Digital sales: Audi significantly improves its customer experience

A personalized website, improved myAudi app features and additional consulting options: AUGI AG is making significant progress in the digitization of its sales. Audi wants to enable interested parties and customers to have a seamless, emotional, and simple brand experience – both online and offline, and across all points of contact. “Up-close, emotional brand experiences. We enable our customers to experience why Audi stands for the highest quality – in our products and services, in our appearance, and in the way that people are able to interact with our brand,” says Sven Schuwirth, Head of Digital Experience and Business at AUDI AG. “For us, a central component of this involves the interplay of physical trade, which will continue to form the backbone of our sales, complemented by simple and intuitive online services.” The brand has further developed its online experience for the launch of its new Audi e-tron GT*. In addition to a central login feature, the company’s website now offers personalized information on models and services to interested parties and customers. The new website has a streamlined design that can be rapidly navigated and improves the car configuration and the connection to other online services. It is already available in many European markets and will also be introduced in other countries. The myAudi app remains the key to the company’s digitally connected world. Via the app, customers can access important vehicle data and digital services. Following a relaunch of the app, users now have new features to choose from: the parking and backing out process (available with select models) can be operated via a mobile device with the Remote Parking Assistant plus feature – without anyone being seated in the car. Anyone who no longer wishes to manually update their logbook can do it in compliance with tax regulations via the Online Logbook. Audi developed the app update based on customer feedback so that it is now more intuitive. Digital consulting in retail trade is also being further developed. In the future, interested parties will be able to request a live consultation on the configuration of their dream vehicle and have a 3D rendering of it created. Already last year, the brand had utilized Audi Live Consulting to provide individuals with the option of taking a tour of showrooms and cars without having to be on-site. Through the use of smart glasses, the application connects card dealership employees with online users. It is now available at all Audi partners throughout Germany. NOW Audi Live Consulting is new as of this year. With this feature, interested parties can request to receive immediate live consulting regarding their dream car. New business models and technologies In the months and years to come, Audi will further develop its digital sales along with its retail trade. Our goal is the creation of a central e-commerce platform on which customers can find all the services that they are looking for built-in – from purchasing new and used vehicles, to maintenance packages, and leasing and financing. There are already different e-commerce offers available for customers. The online reservation tool for new and used vehicles is available in markets such as France, Italy, Australia, Japan, Canada, and Spain. For a deposit of 100 euros, customers can immediately reserve dealers’ new and used vehicles via the Audi website and with this secure their dream car. Furthermore, Audi customers can already purchase new cars and in-stock vehicles online in Germany. The project was launched last year with a pilot dealer and will be rolled out at other domestic and foreign trading partners. Audi Germany already launched its online sale of used vehicles in fall 2017. With the new processes, business models, and technologies, Audi is continuing with digitization. Furthermore, Audi has switched its work model for Digital Business to SAFe (Scaled Agile Framework), allowing agile collaboration with its partners. The company has been expanding the virtual customer experience with Audi Business Innovation GmbH and the digital agency SinnerSchrader for several years. Article source:

Sunday, 14 March 2021

Project Trinity: With high range, extremely short charging times and revolutionary production, the sedan will launch in 2026

Volkswagen is giving a first design preview of Project Trinity: The electrically powered sedan is to be built in Wolfsburg from 2026 and will set new standards in terms of range, charging speed and digitization – and will be able to drive highly automated according to Level 4. The project name Trinity is derived from the Latin “trinitas” and stands for the tri-unity. Accordingly, Trinity stands for three crucial themes: a newly developed electronics platform with state-of-the-art software, the simplification of the supply structure, and fully networked and intelligent production at the main plant in Wolfsburg. “Trinity is a sort of crystallization point for our ACCELERATE strategy, a lighthouse project, our software dream car,” says Ralf Brandstätter, CEO of the Volkswagen brand.The newly developed vehicle architecture will set standards in terms of range, charging speed (“charging as fast as refueling”) and digitalization. In addition, Trinity will make autonomous driving in the volume segment possible for many people. By the planned start of series production in 2026, Trinity will already reach Level 2+ and be technically ready for Level 4. “We are using our economies of scale to make autonomous driving available to many people and to build a learning neural network. In this way, we are creating the conditions for the continuous exchange of data from our vehicle fleet – for example, on the traffic situation, on obstacles or on accidents,” says Ralf Brandstätter. Trinity thus gives people time and saves them stress. After a long highway trip, you arrive at your destination relaxed. Because you have been driven by a chauffeur to your vacation or to your home after work. “Trinity therefore becomes a kind of 'time machine' for our customers,” says Ralf Brandstätter. With the production of the series version, the Wolfsburg plant will become a showcase for state-of-the-art, intelligent and fully networked production processes. “We will completely rethink the way we build cars and introduce revolutionary approaches. Digitalization, automation and lightweight construction play an important role here,” says Ralf Brandstätter. Future vehicle models such as Trinity will be produced with considerably fewer variants, and the hardware will be largely standardized. The cars will then have virtually everything on board and customers will be able to activate desired functions “on demand” at any time via the digital ecosystem in the car. This will significantly reduce complexity in production. By developing the automobile into a software-based product, Volkswagen is creating the conditions for new, data-based business models. Entry barriers to individual mobility are to be lowered while at the same time offering even more attractive usage packages. Volkswagen intends to generate additional revenue in the usage phase – for charging and energy services, for software-based functions that customers can book as needed, or for automated driving. “In the future, the individual configuration of the vehicle will no longer be determined by the hardware at the time of purchase. Instead, customers will be able to add functions on demand at any time via the digital ecosystem in the car,” says Ralf Brandstätter. Article source:

Thursday, 4 March 2021

Audi equips Real Madrid with new company car fleet

Spanish record football champion Real Madrid has received its new company cars from Audi. Once again, Audi’s models from the Q family are particularly popular with the pros from Madrid. In addition to proven quattro technology, all cars of the new fleet have electrified powertrains on board for the first time. The partnership between premium brand Audi and European top-flight club Real Madrid has existed for two decades. As part of the cooperation, players and coaches of the record Champions League winner’s first team regularly get to enjoy new Audi models as their company cars. Now, the team in Madrid has received its new Audi fleet. Three car categories in particular have found favor with the top-flight athletes: SUV, Gran Turismo and Avant. Once again, Audi’s SUVs are the most popular models with the international football stars. Especially the Q models are in demand with players on all positions from keeper Thibaut Courtois to midfield ace Toni Kroos to top scorer Karim Benzema. The cars selected also include the Audi e-tron Sportback. The first all-electric SUV of the brand with the four rings is pioneering a novelty this year: in addition to quattro technology, all the models chosen by the Madrilenians have electric powertrain technology from Audi on board – from mild hybrid to fully electric. As a fitting example, Real’s wish list included a plug-in hybrid: the Gran Turismo Audi A7 Sportback is now the first TFSI e Audi in the lineup of the team from Spain’s capital city. At the same time, a consistent trend of the long-standing partnership has continued. Several of Real’s stars will again be on the road with Audi models from the particularly sporty RS family. Head coach Zinedine Zidane and team captain Sergio Ramos, for instance, opted for an Audi RS 6 Avant. Thanks to mild-hybrid systems and cylinder deactivation under part load, the high-performance station wagon delivers modern efficiency. With a current deficit of just three points to same-city rival and current front runner Atlético Madrid, Real continues to have all chances of defending the champion’s title in the Spanish League. On Wednesday (February 24), the first leg of the eighth-finals against Atalana will be played in Bergamo. The fact that Real Madrid decided the most recent five Champions League rounds in Italy in its favor might be a good omen. Article source: