Friday, 24 May 2019

New top model of the brand: the Touareg V8 TDI is now available to order

The most powerful Volkswagen in the current model range is now available to order: the Touareg V8 TDI. At 310 kW / 421 PS, it’s one of the most powerful SUVs with a diesel engine in Germany. This 4.0-litre eight-cylinder vehicle has a maximum torque of 900 Newton metres – putting it at the same level as sports super cars. Whether cruising at low speeds, moving fast or going off-road, this power provides superior drive characteristics and makes the Touareg V8 TDI a reliable partner in everyday use. As with the product line’s V6 engines, the new V8 version also meets the requirements of the Euro 6d TEMP emissions standard.

 
Article source: www.volkswagen-newsroom.com

Friday, 17 May 2019

Innovative lighting technology provides maximum safety in the revised ŠKODA SUPERB

› Updated SUPERB is the first ŠKODA production model to feature full LED Matrix headlights and dynamic lighting functions
› Full LED tail lights with dynamic indicators improve visibility
› Revised SUPERB to be launched in May at the IIHF Ice Hockey World Championship in Bratislava
Mladá Boleslav, 14 May 2019 – ŠKODA’s updated flagship model, the SUPERB, is the brand’s first production model to feature innovative full LED Matrix headlights. The revised model will boast even more safety and greater comfort. By releasing a design sketch and video, the Czech car manufacturer is offering a first impression of the new full LED Matrix headlights, the redesigned LED fog lights and full LED tail lights with dynamic indicators. The world premiere of the modernised ŠKODA SUPERB is taking place in May as part of the 2019 IIHF Ice Hockey World Championship in Bratislava, Slovakia. ŠKODA AUTO is acting as the sporting event’s main sponsor for an impressive 27th time. 
The sketch of the full LED Matrix headlights reveals the design of the innovative lighting system, which consists of an LED module for the dipped and high beam as well as three further LED high beam segments, and bears ‘ŠKODA Crystal Lighting’ lettering in the housings. A narrow strip of LEDs provides the indicators, daytime running lights and position light. Above this are fine needle-like LED structures, which are part of the new animated Coming/Leaving Home function. When turning on and turning off the car, this feature automatically turns elements of the headlights and tail lights on and off in a specified sequence.
The video shows the new full LED Matrix headlights and the Coming/Leaving Home animation in action and illustrates how they work. It also showcases the redesigned fog lights featuring LED technology and the full LED tail lights. As a debut for the ŠKODA SUPERB, these come with dynamic indicators that illuminate in an outward sweeping motion. Not only do these provide a more dynamic appearance, they are also more noticeable for other road users and increase road traffic safety.
Being the Czech car manufacturer’s flagship model, the ŠKODA SUPERB boasts the brand’s latest innovations in terms of safety, driving comfort, performance and eco-friendliness – bringing many advantages and specification features from higher-tier vehicles into the mid-size car segment.
The upgraded ŠKODA SUPERB is celebrating its world premiere in May at the 2019 IIHF Ice Hockey World Championship in the Slovakian capital, Bratislava.
Article source: www.skoda-storyboard.com

Sunday, 12 May 2019

ŠKODA reveals design sketch for the revised SUPERB

› New design details and technical features refine the profile of the ŠKODA flagship even further
› Reworked SUPERB to celebrate its debut in May at the IIHF Ice Hockey World Championship in Bratislava
› ŠKODA has been a sponsor of the World Championship since as early as 1993, and is using the event for a product presentation for the first time
Mladá Boleslav, 7 May 2019 – ŠKODA reveals a design sketch displaying the first details of its modernised flagship, the SUPERB. The world premiere of the reworked SUPERB family will take place in the Slovakian capital Bratislava in May as part of the 2019 IIHF Ice Hockey World Championship. ŠKODA has been the main sponsor of the World Championship since as early as 1993, an impressive 27 years in a row, and is now using this international stage for a car presentation for the first time.
The design sketch of the new ŠKODA SUPERB depicts clean-cut front headlights, fog lights with a distinctive trim as well as the ŠKODA-typical radiator grille. The ŠKODA lettering at the rear instead of the brand logo makes its debut in a SUPERB. As the flagship of ŠKODA’s model range, the SUPERB, whose history stretches back as far as the 1930s, boasts the brand’s latest innovations in terms of design, technology and functionality. The refined top model gives substance to ŠKODA’s aspiration to offer vehicles of the highest quality that provide customers with an exceptional amount of space and numerous features from higher-tier segments.
The top model with a long history
The story of the SUPERB as the ŠKODA flagship begins back in 1934 with the original SUPERB at the plant in Mladá Boleslav. From 1947, ŠKODA produced the SUPERB as the first model at its Kvasiny plant. The name SUPERB derives from the Latin word ‘superbus’ meaning exceptional, excellent, or outstanding. After more than a 50-year break, the modern ŠKODA SUPERB seamlessly took up the mantle of these characteristics in 2001. The modern SUPERB is now in its third generation and has become just as popular among families and private customers as it is as a comfortable business and fleet vehicle. In April 2017, the third generation of ŠKODA’s flagship model surpassed the mark of one million cars produced. On ŠKODA Storyboard you will find an overview of all previous generations of the SUPERB.
World record-holding main sponsor
As a dynamic, fascinating and down-to-earth sport, ice hockey is a perfect match for the Czech car manufacturer and, in addition to cycling, forms a central pillar of ŠKODA’s sponsorship strategy. The manufacturer has been the official main sponsor and vehicle partner of the IIHF Ice Hockey World Championship since as early as 1993, and was even the official vehicle partner for the final rounds of the World Championship in Prague and Bratislava in 1992. Now, in the Slovakian capital, the brand is coming full circle by holding the first vehicle world premiere on the World hampionship stage. ŠKODA is now in its 27th year as the main sponsor of the Ice Hockey World Championship, making this the longest sponsorship in the history of sport world championships.
Article source: www.skoda-storyboard.com

Sunday, 5 May 2019

Top international clubs play for the Audi Cup

This top-level endurance test will be kicking off the European 2019/2020 football season: on July 30 and 31, the teams Bayern München, Real Madrid, Fenerbahçe Istanbul, and Tottenham Hotspur will go head to head at the Allianz Arena in the sixth Audi Cup. Tickets are on sale now.
 

Sunday, 28 April 2019

T-Cross and Cara Delevingne are “#MoreThan1Thing”

For the market launch of the T-Cross, Volkswagen is embarking on a campaign for its latest SUV in Europe. The integrated 360° campaign includes a TV spot, printed and billboard advertisements as well as digital and social media content. The campaign face and testimonial of the T-Cross is Cara Delevingne. The claim #MoreThan1Thing describes the versatility of both the vehicle and its testimonial.
For Jürgen Stackmann, Member of the Board of Management of the Volkswagen brand responsible for Sales, Marketing and After-Sales, the 26-year-old Briton with her many and varied professions and passions is the ideal choice: “Cara Delevingne and the T-Cross are a perfect match: both are multi-faceted all-rounders – young, cool and versatile. Cara is the personification of the claim that we have developed for the T-Cross– ‘More than one thing‘. I am very pleased about this cooperation.“
Cara Delevingne has been among the best-known models for almost a decade and was also enjoyed success as a singer, actress, activist and businesswoman. In her private life, she enjoys surfing, is passionate about playing the drums and takes photographs. In Volkswagen’s new campaign, her versatility makes the T-Cross her ideal companion and she presents the multi-faceted nature of the vehicle in a creative and lively way.
Cara Delevingne says about the T-Cross: “I think the T-Cross reflects me and my personality in the way that it’s fun, it’s young, it’s diverse, it’s versatile, it can go from one thing to another as quick as you need it to go. … It’s fast and sleek and I mean…It’s everything.”
The new T-Cross is the latest addition to Volkswagen’s SUV family. Since its world premiere last fall, it has rounded off the brand’s SUV range in the small car segment. With its marked style, practicality, flexibility, connectivity and economics, the urban crossover model breaks new ground in its class in many respects. This versatility is the main focus of the 360° campaign under the hash tag #MoreThan1Thing. The campaign has been created and is being implemented by the agencies DDB Berlin, DDB Hamburg and adam&eve/DDB London.
The TV spot is to be shown throughout Europe from April. Selected content of the campaign can be found on the Volkswagen websites for the markets concerned.
Article source: www.volkswagen-newsroom.com

Sunday, 14 April 2019

Three wins for ŠKODA: KODIAQ, OCTAVIA SCOUT and SUPERB crowned “All-Wheel-Drive Cars of the Year” in readers’ poll

› German Auto Bild Allrad magazine’s selection underlines ŠKODA 4×4 expertise
› KODIAQ best import in “Off-road vehicles and SUVs up to 35,000 euros” category
› OCTAVIA SCOUT gets nod as top import car in the “AWD crossover” class
› SUPERB wins best import car in “AWD passenger cars up to 40,000 euros” category
Mladá Boleslav, 12 April 2019 – Triple success for ŠKODA in this year’s “All-Wheel-Drive Car of the Year” poll: the readers of German all-wheel-drive car magazine Auto Bild Allrad have awarded ŠKODA multiple category wins, thus adding to a series of victories stretching back many years. It’s the tenth time the SUPERB 4×4 has snatched the coveted laurels, this year as the best import vehicle in the “AWD passenger cars up to 40,000 euros” category. The OCTAVIA SCOUT, winner in the “AWD crossover” import category, collects its fifth “All-Wheel-Drive Car of the Year” title. And the KODIAQ 4×4 takes first place in the “Off-road vehicles and SUVs up to 35,000 euros” import category. It’s a repeat of the KODIAQ’s performance in 2017, when the readers of Europe’s biggest-selling all-wheel drive magazine awarded the large ŠKODA SUV the import title in its debut year.
This year marks the 18th time the magazine’s readers have chosen the “All-Wheel-Drive Cars of the Year”. Overall, 211 vehicle models across ten categories entered the competition. From 4 January to 1 February 2019, the readers of Auto Bild Allrad were invited to vote for their favourites online. Among the Czech brand’s prize-winning models, the 4×4 version of the SUPERB flagship achieved the best individual result, garnering 9.97 per cent of votes cast. 8.18 per cent of the magazine’s readership voted for the all-wheel-drive OCTAVIA SCOUT. The KODIAQ 4×4 won 7.80 per cent of the vote.
All-wheel-drive vehicles have a long history at ŠKODA. The Czech brand developed its first prototypes of vehicles featuring more than one driven axle in the late 1930s. The modern-day ŠKODA 4×4 success story began in 1999 with the OCTAVIA COMBI 4×4. Since then, ŠKODA has manufactured a total of over 700,000 all-wheel drive vehicles. Given continuously increasing demand in this vehicle category, ŠKODA has steadily expanded its 4×4 range over the past four years. Today, the KAROQ and KODIAQ SUVs as well as the OCTAVIA and SUPERB are all available with all-wheel drive.
Article source: www.skoda-storyboard.com

Sunday, 7 April 2019

New Passat breaks record on debut: Number one mid-range model with 30 million vehicles worldwide

On April 3, the Passat broke the 30-million-model mark for production in the Volkswagen plant at Emden, with the result that the bestseller set a new record in its segment: no other mid-range model and no other business vehicle globally has been sold more often than the Passat. The 30,000,000th vehicle – a Passat GTE Variant with a plug-in hybrid drive and a Pyrite Silver Metallic exterior – is already one of the first models in a new evolutionary stage to feature an extensive technical update (European presales will begin in May). The 30 millionth Passat will be used as a press and test vehicle for the international media over the coming months.
Ralf Brandstätter, Chief Operating Officer (COO) of Volkswagen: “The Passat is one of Volkswagen’s most important and most successful cars – since its launch 46 years ago, 30 million customers have had confidence in this Volkswagen vehicle. As a result, the Passat has become one of the world’s greats; a car which today is as much at home in Beijing as it is in Berlin, Sydney, Johannesburg or on the streets of San Francisco. At Volkswagen we are proud of this successful model, which is still the benchmark within its class today.”
Dr. Andreas Tostmann, Member of the Board of Management responsible for Production for the Volkswagen brand: “We currently produce the Passat on three continents in 10 plants for over 100 markets. That makes the Passat a true global bestseller.” 
Volkswagen offers the Passat in various independent versions, depending on the continent. The eighth generation of the European model will be launched early this year as a saloon and a variant with a new technical setup. Thanks to the “Travel Assist” system – a new IQ.DRIVE system, to use the Volkswagen name for intelligent drive systems – the Passat is the first Volkswagen vehicle that can be partially driven with assisted driving if desired, and at any speed (0 to 210 km/h). The new model also includes features such as interactive IQ.LIGHT – LED matrix headlights and the MIB3 modular infotainment module applications with constant online access. 
The enhanced Passat GTE will also be of particular importance within the model range as, just like the 30 millionth vehicle, the plug-in hybrid models to come will offer significantly more electrical range in the future2. This is currently at up to 55 km measured using the new WLTP cycle, which corresponds to around 70 km2 according to the NEDC. The new Passat GTE (160 kW/218 PS system output) already achieves the limits set out in the Euro 6d emissions standard, which will apply to new vehicles from 2021.


Volkswagen launched production of the first Passat models in its Wolfsburg plant on 14 May 1973, under the motto “The beginning of a new VW era”. The model heralded a completely new family of vehicles containing water-cooled engines, front-wheel drive and ultra-modern all-steel chassis. Positioned as a mid-range model, the Passat was the successor to the VW 1600 (Type 3 with air-cooled rear engines and rear-wheel drive). In that May 46 years ago, no one in Wolfsburg could have guessed that the Passat would sell 30 million and as such would even outdo the legendary Beetle (21.5 million). Together with the Golf (35 million) and the Beetle, the Passat is one of the three best-selling Volkswagen vehicles of all time.

Article source: www.volkswagen-newsroom.com